The first of these is automation, where we have seen a wide array of tools - some based around the functionality afforded by machine learning and artificial intelligence some simply built around more sophisticated scripts and API usage to improve interactivity and information exchange between different databases and applications some a combination of both of these - created and implemented to help humans do their very digital and information-heavy jobs more quickly, especially in cases where they repeating similar work. TextExpander’s traction - and now, attention from investors to fuel more growth - comes at a critical moment in the world of work productivity, and it’s been successful because of how it touches on a couple of key themes. (Today, for example, although there is an API available it doesn’t necessarily feed into chatbots or other services that use natural language nor does TextExpander work beyond text, so there is an opportunity potentially to build services for audio-based interactions.) They will include tools to help suggest and build new snippets, more analytics to determine which snippets are most popular and which are leading to desired outcomes, and more ways of using these snippets in a wider set of use cases. Now the plan will be to use the funding to build more advanced features around those existing operations. Summit Partners is leading this round, which is significant in that its the first-ever funding that TextExpander has ever taken since first launching in 2007.Īs a bootstrapped (and profitable) startup, TextExpander today has some 100,000 monthly active users, with in the last year some 560 million “expansions” have been carried out using its platform - essentially, text snippets or keyboard shortcuts created by organizations or individuals to trigger longer text passages, useful when companies, say, want to keep messaging consistent or (e.g., in sales or customer service) when they want people to use wording that has been successful in the past, or simply to speed up work for a person going through a repetitive process. TextExpander was born out of another developer platform they built called Smile - you can read more about that early history, with an interesting nod to how they originally met at Macworld and how the threat of a clone led them to build for iOS after first launching on Mac, here - and both are keeping seats on the board and remaining involved in aspects of development. Mullin, who is taking over from Philip Goward, who co-founded the company originally with Greg Scown. Today, a company called TextExpander - which has identified and built a way to fix a similar gap in another repetitive aspect of business life, communications, by letting users create customized shortcuts to trigger longer text-based actions such as specific phrasing around a topic, calendar events, emails, messages, CRM systems and many other environments - is announcing $41.4 million in funding to expand something else: its business.Īlongside the funding, the company is also appointing a new CEO, J.D. RPA, and companies like UiPath, swooped into on the world of work a few years ago as a catchy way for organizations to help teams automate and speed up repetitive business activities such as processing information on forms.
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